What should I do for promoting my friend's web development site, he wants his site to get popular but he's busy


Any Tips, Ideas ?


Since its a web development business site, what should be done to promote it ? In this kind of site how can one add content daily or weekly ?

this is his website websiteground.com

Thanks

First things first. Remove the portfolio section as they are thumbs of templates (still say your company name on them.) If he hasn't had any clients yet thats cool. Throw some simple sites together or something but don't go out there with pre-built templates claiming them as your portfolio (Baaaaaaaad for business).

Secondly there are many ways to promote your site - I had a slight advantage where I actually had a city portal site that brought in a fairly decent amount of traffic and I slapped a banner on it. But what you do is look for all the city directory sites. ie. (city.com, yourcityexplorer.com, hellocity.com etc...) and see about slapping a link on those sites. Also check for web design directories. Check with sites that offer local web hosting or computer related sites in your area and see about a Link Exchange. Keep all link exchanges relevant.

Then read my tutorial on Top Ten Steps To Website Optimization it will help you help your buddy obtain page rank.

Key point here is word of mouth advertising by means of linking with affiliated and common sites. Make sure you create a link section and a site map. Blogs and Forums also help page rank.

Finally - update content. Search engines like fresh content!!

Best of luck!

what content to update here ?

One thing I have done and so have other web companies is create a news section. This can work in one of two ways.

1. You can do news about your company - project updates, anything relevant to what the company is doing. (Blogs also work good for this.)

2. Set up RSS on the website and display tech news or industry related stuff.

^^ = Fresh Content!

You should also get some sort of management system for monitoring the existing traffic, so that way you can see what trends are working, & what ones are not.